About Us



The Aspiria Story

Aspiria Corp. is the only company in Canada focused solely on providing Employee (EAP) and Student (SAP) Assistance Programs.

Aspiria was founded in 2003 by Charles Benayon in response to market changes in the EAP industry. As the industry consolidated and providers of EAP services diversified into other markets, our founder recognized the opportunity to develop a unique and innovative EAP offering to the underserved small and medium-sized employer.

In 2011, we utilized a similar strategy to expand our mental health service offering to another much-needed sector, the college and university student market.

Today, our founder’s vision has been crystallized as Aspiria serves over 1 million employees, students, and their families in Canada and internationally.

One hundred percent Canadian-owned, Aspiria provides a solution-based suite of mental health and wellness EAP/SAP services to all employer and educational sectors across the country when and where they need it most.

How We Are Different

  • Customized and flexible solutions

    Boutique, solution-based provider of Employee and Student Assistance Programs

  • EAP/SAP is our core business

    Mental health counselling and work-life consultation is all we do – and we do it best with face-to-face counselling and the integration of technology solutions

  • Quality professional services

    Skilled masters’ level clinicians provide 24-hour live-answer intake and face-to-face counselling – to ensure service excellence

  • Strength in the Dual Client Relationship

    Servicing both the end user and the plan sponsor – we understand that no two organizations are the same and that each has unique needs

  • Accountability

    100% transparency in our reporting that demonstrates the value of our services – and your return-on-investment

Mission, Vision & Values

Aspiria recognizes the value and importance of promoting, fostering, and maintaining the well-being of its clients, employees, students, and their families.

Our mission is to create expert health solutions that empower organizations and their people. This will be accomplished through our core values of responsiveness, care, passion, dedication, ethics and, integrity.

Professional and nimble, with years of experience and depth in mental health, our clients recognize us for our integrity, transparency and accountability in all that we do.





Aspiria fosters and maintains the well-being of employees, students and their families to create an environment of wellness and success. This is accomplished through our ‘three pillars’ approach to decision-making that underpins the design and success of our services. With Aspiria, help is only a phone call away.

The Three Pillars:

  1. Accessibility: Help is available when and where our clients need it the most. The first step is to make the call and let us know what you would like assistance with. We will help you determine how best to use the services you are requesting.
  2. Choice: As an employee or student, participation in our program is completely voluntary. Although an employer or school can recommend that you use the assistance program, only you decide if you wish to participate.
  3. Confidentiality: Access to EAP services is 100% anonymous and confidential within the limits of the law. Specifically:
    • No one will know that you have used Aspiria’s services without your written permission.
    • Your counselling appointments are held in our off-site offices, away from your workplace or school.
    • Aspiria counsellors are professionals, adhering to the ethics and standards of their respective disciplines, all while respecting the professional-client relationship.

At Aspiria, we will provide a safe place where a caring professional will take the time to listen and help find the right solution for your mental health concerns.


Charles Benayon, Hon. BA, MSW

Founder & Chief Executive Officer

Charles Benayon founded Aspiria Corp. in 2003 with a vision to make a meaningful difference in the lives of people and organizations challenged with mental health issues. Today, Aspiria is a leader in the mental health industry, providing quality Employee and Student Assistance Programs to over 1,000,000 employees, students, and families in over 500 organizations across Canada. A Master’s level social worker by profession, Charles is active in his community as a contributing member of several charities close to his heart, including Tourette Canada, Gilda’s Club, Cystic Fibrosis Canada, and, Hospital for Sick Children. As one of Canada’s most experienced leaders in the EAP and SAP industries, Charles leads a team at Aspiria to create expert mental health solutions that empower organizations and their people through quality service excellence, exceptional customer service, and, integrity.

Eric Rubel, M.A., M.Ed., Registered Psychotherapist

Vice President, Clinical Experience

Eric joined Aspiria in 2010. As VP of Clinical Experience, Eric oversees Aspiria’s national clinical network and operations, ensuring the quality and standardization of our service delivery across the country. In addition, Eric manages the suite of programs under Aspiria’s Specialized Organizational Services, including mental health, disability management, and addictions. Much of Eric’s formal clinical training in addictions came from his 5 years of work at the Centre for Addiction and Mental Health (CAMH). Here, he engaged in published, clinical research, assessment, and treatment of individuals suffering from different types and levels of addiction and mental health problems. Eric is a Registered Psychotherapist and holds a Master’s degree in Clinical Counselling Psychology from the University of Toronto, a Master’s degree in Environmental/Organizational Psychology from York University and an Honours B.A. degree in Psychology from York University. Eric’s community involvement includes being an active member of Cystic Fibrosis Canada – Toronto Chapter where he sat on the Board of Directors for 5 years and currently leads various fundraising activities.

Robert Gould, BA, PGM, MACT

Vice President, Business Development

Rob joined Aspiria in 2009 as a Senior Account Manager. As VP of Business Development, Rob is responsible for generating and maintaining positive relationships with the broker/advisor community, responding to requests for proposals, and creating new partnerships that will bring increased value to Aspiria and its clients. An accomplished presenter, Rob often facilitates sessions on a variety of topics in the health and wellness industry, either for clients or at professional conferences across North America. Rob holds a Master’s degree in Curriculum and Teaching from Michigan State University, a Professional Golf Management Business Diploma from Humber College and an Honours Bachelors degree of Arts in History and Humanities from York University. He has continued his education focusing on Critical Incident Stress Debriefings, Stress Management, and Mental Health and Wellness in the Workplace.

Heidi Gill

Director, Client Experience

As the Director of Client Experience, Heidi manages a team of Account Managers responsible for ensuring our clients receive the best possible value from their EAP, SAP and Wellness Programs. Prior to joining Aspiria in April of 2019, Heidi previously worked at LifeWorks/Morneau Shepell for more than 10 years where she was an Account Manager supporting large organizations in all industries, with their EAP and Wellness Programs. Heidi has a BSc in Psychology from Dalhousie University, Certificate in Dispute Resolution (Mediation) from York University and a Certificate in Workplace Mental Health Leadership from Queen’s University. She was a Board member and Education Coordinator for EAPAT (Employee Assistance Program Association of Toronto) from 2014-2017.


Christophe Nivugana

Manager, Client Experience, Central Canada

Christophe has been employed at Aspiria since it opened its doors in 2003, working first as a support to the founder of the company in the capacity of Clinical Coordinator and now, as an Account Manager for Central Canada. Reporting to the Director of Client Experience, he is responsible for managing a portfolio of accounts, and acting as the primary liaison between the client organization and Aspiria. His goal is to provide high-quality service, ensure client needs are met, and achieve and maintain a high level of satisfaction. Christophe has a Bachelor Degree in Public Law from the University of Burundi, and is currently continuing his education in Business Management at Sheridan College.


Carole Cohen

Manager, Client Experience, Eastern Canada

Carole joined the Aspiria team in 2018 as Manager of Client Experience. She earned her Bachelor of Arts in Applied Social Sciences from Concordia University and a Certificate in Human Resources Management from McGill. She has more than 15 years of experience working in customer service and sales in a wide range of industries. Fully bilingual, Carole applies her expertise in building and maintaining strong relationships with her clients in Quebec, and Eastern Provinces, managing strategic accounts and ensuring high client satisfaction and retention. Her client focus is her passion and dedication to promote and support mental health solutions for employees, students, and their families.


Laura Findlay

Manager, Client Experience, Western Canada

Laura joined the Aspiria team in 2019 as Manager, Client Experience for Western Canada. She comes to us with over 20 years of experience in Client Support, Sales and Marketing, having worked in a wide variety of industries as well as the non-profit sector. As an ongoing learner, Laura has completed her coaching certification from CTI, studied Marketing Management and Fundraising at BCIT, and is in the process of completing a degree in Leadership from TWU. A connector by nature, Laura looks forward to meeting current Aspiria clients and providing exceptional customer service, while also developing new business opportunities in the West from her hometown of Vancouver.


Alana Dunkley

Manager, Client Experience, Central Canada

Alana joined Aspiria in 2019 as Manager, Client Experience. She earned her bachelor’s degree in International Development Studies at York University, and holds a Graduate Certification in Senior Leadership for the Not for Profit Sector. Alana brings over ten years’ experience working collaboratively and compassionately with her clients. She successfully honed her relationship management and customer service skills while working with World Vision Canada, first as Team Coordinator and then as Sponsor Relationship Specialist, where her focus included exceeding monthly customer retention targets by working closely with sponsorship donors in building funding for community development overseas. Alana prides herself on being driven and self-motivated toward excellence and developing a passionate connection with people, particularly in the areas of mental health and crisis situations. Alana will continue to apply her expertise in maintaining client satisfaction for her Aspiria clients throughout central and western Ontario.




Empire Life Insurance Company

 Aspiria has been a strategic partner with Empire Life since 2011, a company that specializes in designing group benefits plans for small and mid-size companies.

Through our AssistNow™ Empire Life customers receive our unique Employee Assistance and Wellness Program (EAP), exclusive to Empire Life Group Benefits customers.

With its straightforward, quality and innovative approach, AssistNow™ helps employees and families navigate life’s challenges and complex life choices by providing mental health expertise, coaching, and crisis management – with ease of access.

You can learn more about Empire Life by visiting their website.

Workplace Medical Corp.

WMC Logo
Aspiria works with Workplace Medical to provide a mental health service to their clients. Workplace Medical is dedicated to keeping Canada working. Offering a wide variety of prevention, response and return to work services to help reduce avoidable absences such as advice and support as your “Company Doctor”, medical surveillance programs, first aid training, mobile hearing testing, disability and absence management support and more, Workplace Medical Corp. is your trusted resource for medical support and services.

You can learn more about Workplace Medical by visiting their website.

CBI Health Group

CBI Health Group Logo
Aspiria partners with CBI Health Group to provide mental health support to clients. CBI is Canada’s largest community healthcare provider. From the outset, CBI Health Group has challenged the status quo and believed that there was a more effective way of solving and managing the complex problems we face in patient health. They are focused on a united purpose: to improve the health and enrich the lives of Canadians.

You can learn more about CBI Health Group by visiting their website.

Gilda’s Club

Gilda's Club Logo
In partnering with Gilda’s Club, we have created a robust workplace cancer support service called OnCallogic. This innovative new program provides organizations with mental health support for those affected by cancer through a series of specialized counselling sessions.

Gilda’s Club is a non-profit cancer support organization. They provide emotional and social support through innovative networking and support groups, educational workshops and social activities.

You can learn more about Gilda’s Club by visiting their website.

STI Technologies Limited

STI Technologies Logo
Aspiria works with STI Technologies Limited (STI) to provide a mental health component to their membership. Founded in 2001, STI is a health-care technology company that provides Canadian patients with greater choice and broader access to the best medications and health-care products.

Through partnerships with Canada’s top pharmaceutical companies, STI supports the health-care system by delivering intelligent reimbursement, patient management and patient engagement solutions that improve health outcomes.

By making their user-friendly solutions available online, and through physicians and pharmacists across Canada, they are the leader in their industry, and have millions of patients who benefit from their programs.

You can learn more about STI Technologies by visiting their website.

Heidary Health

Aspiria partners with Heidary Health to offer clients the Workplace Wellness Tracker – a comprehensive health and wellness survey that goes well beyond traditional employee engagement surveys to give you a true measure of the KPIs for your employees. The Workplace Wellness Tracker empowers individuals and organizations to take control of their health by making preventative healthcare more accessible.

You can learn more about Heidary Health by visiting their website.



In partnership with MaxPeople, Aspiria offers HREssentials. Delivered by a team of highly experienced HR professionals, this managed Human Resources service helps organizations handle their “people-related issues” by offering them coaching, real-time support, and tools and templates for implementing a sound HR infrastructure. Core areas of expertise include leadership development and servicing your organization for a variety of HR needs. Aspiria is committed to helping business owners and leaders transform their staff to be more focused, happier, and productive at work and in life.

You can learn more about MaxPeople by visiting their website

Mental Health Commission of Canada


Aspiria partnered with the Mental Health Commission of Canada in early 2019 to help post-secondary academic institutions promote and support students’ psychological health and safety throughout their educational journey. Aspiria is working with the MHCC to inform a new voluntary Standard for Psychological Health and Safety of Post-Secondary Students, the PSS Standard, being developed to support student mental health needs and psychological wellbeing. Aspiria’s contribution to the PSS Standard helps to create a consistent, evidence-informed approach to mental health and safety that any institution across Canada can implement. The Standard, set to release in early 2020, will provide students with greater access to resources that will create a lasting impact on Canadian students and ensure #studentsuccess for future generations.

You can learn more about MHCC by visiting their website



We take pride in knowing that Aspiria helps employees, students and their families foster and maintain their physical and mental health, financial stability, and general wellbeing. In our mission to create expert health solutions that empower organizations and their people, we understand the importance of giving back to those in need. We are thankful to have the opportunities to do so through these dedicated non-profit organizations:

Tourette Canada

Now in its 24th year, Aspiria has co-hosted the Annual Tourette Syndrome Golf Tournament alongside Tourette Canada for the past 12 years in support of this challenging neurological disorder. Funds raised through this tournament are used to send children living with Tourette Syndrome to summer camp. With our continued support, Aspiria hopes to help break down the stigma that surrounds Tourette Syndrome through education, advocacy, and research.

Cystic Fibrosis Canada

In support of finding a cure for cystic fibrosis, a genetic disease that affects one of every 3,600 Canadian children, Aspiria continuously makes monetary donations to this committed charitable organization. We are proud to contribute to this agency that has led to Canadians with cystic fibrosis having one of the highest survival rates in the world.

Gilda’s Club

Gilda’s Club is a not-for-profit organization with a mission to ensure people living with cancer are empowered by knowledge, strengthened by action, and sustained by community. In partnering with Gilda’s Club, we have created a robust workplace cancer support service called OnCallogic. This innovative new program provides organizations with mental health support for those affected by cancer through a series of specialized counselling sessions. Through OnCallogic, Aspiria hopes to allow people suffering from cancer to benefit from expert counselling and resource services, ensuring no one faces cancer alone.


To help the Hospital for Sick Children fund Project Horizon, a redevelopment plan with the goal of building an inspired, re-imagined hospital by early 2022, Aspiria has made a monetary donation to the SickKids VS Limits fundraising campaign. Having grown from six beds in 1875 to over 400 today, we look forward to contributing to SickKids’ amazing work for years to come.






In March 2004, Aspiria launched its first two EAPs with Delta Hotels & Resorts and Veterans Affairs Canada.

In 2008, Aspiria made its first strategic acquisition in LINK EAP, reinforcing its commitment to servicing small companies.

In 2011, Aspiria formalized a strategic alliance with Empire Life Insurance Company, providing a unique EAP offering to the small group benefit employer market.

In 2011, Aspiria launched its first two customized Student Assistance Programs (SAP) with Durham College and the University of Ontario Institute of Technology (UOIT).

In 2016, Aspiria made its first of two strategic acquisitions in Southern Ontario, acquiring PACE and EAP.

In 2018, Aspiria made its second acquisition in Southern Ontario, Lidkea, Stob, and Associates, reinforcing our commitment to our strategic expansion initiative.

In 2019, Aspiria reached its 15-year anniversary in the EAP industry by celebrating its 1,000,000th eligible EAP/SAP member.

Today, we continue to focus on service excellence, niche, solution-focused mental health solutions, and the prevention of illness.

Request a Quote

We make it easier with a fast online quote that helps us better understand your specific health and wellness requirements. Once submitted, one of our EAP experts will get back to you within the same business day.

Aspiria: Empowering People and Organizations

Watch this video to learn why Aspiria is a leader in Employee & Student Assistance.